Vow
Morsel: world’s first cultured meat dining experience
Vow are leaders in cultured meat — meat grown from DNA through precision fermentation. It’s the future, probably. I ride my bicycle past their office every day and sometimes wonder how many other world-changing businesses are hiding in plain sight. Anyway, we named and branded the first ever cultured meat dining experience, Morsel. You had to be lucky to get a bite in Singapore. Sadly, no budget to fly over. Next time. We also conceptualised and branded several future product lines to help Vow with their next round of seed funding, which also went quite well.
World’s first cultured meat dining experience
$50m seed funding secured
Role: Creative
Agency: Paper Moose
Design Director: Georgia Shillington
Designer: Evelyn Tran
Creative Director: Jeremy Willmott
ECD: Nick Hunter
