Cauldron
Branding
Cauldron are on the front line of the burgeoning precision fermentation sector. They provide the infrastructure for precision fermentation producers to upscale their production to industrial levels. Giant cauldrons, basically. Beyond the name (which I love), we defined a new lexicon to help them speak about this new sector, as well as brand foundations, messaging, logo and visual identity.
$8m seed funding secured
Role: Brand writer
Agency: Paper Moose
Head of Strategy: James Sykes
Design Director: Georgia Shillington
ECD: Nick Hunter