B Labs ANZ
Event rebrand
B Labs are the delightful folk behind the B Corp movement. After 2 years of covid-related distractions, B Labs wanted to relaunch their annual member retreat with a fresh new name and rebrand. ‘Assembly’ became the new identity of the event, which sold out in record time.
Role: Brand writer
Agency: Paper Moose
Strategy Director: Gary Peace
Design Director: Georgia Shillington
Executive Creative Director: Nick Hunter
