Felix Mobile
'This Is Green’ integrated campaign
Do you know what a ‘prediction error’ is? It’s when you say something is green when it’s clearly peachy. The brain does a backflip, allowing enough time for it to compute that reducing one’s impact is as easy as switching to felix mobile.
160,000 trees planted in the first year
2021 AGDA ‘Design for Good’ Merit award
2021 Best Ads on TV — Top 6: 16/06/21
2021 Communications Alliance Sustainability Award
2021 Product Review — Mobile phone provider of the year
Role: Creative
Agency: Paper Moose
Creative Director: Jeremy Willmott
Executive Creative Director: Nick Hunter
Painted with CO2-absorbing paint. Finalist in AGDA Awards 2021 ‘Design for Good’ category.
Paste-ups targeting Greens voters in specific neighbourhoods.
