Jimmy Brings
‘Jimmy Kicks’ mobile game
Jimmy Brings wanted to score some new fans during one of the most competitive seasons for alcohol marketing — State of Origin. So we created a game that people couldn’t stop playing. We re-skinned the game for the AFL Grand Final and the results were a winner there too. Play the game for yourself.
51,284 app downloads — surpassing our benchmark of 48,000
17% spike in sales
26% conversion rate from game to app download
3 minutes average engagement time
546 brand placements averaged per engagement
330k games played
16M+ individual brand placements seen during the campaign
MVP performance of 2 hours and 15 minutes, seeing over 20,000 brand placements
The total distance kicked in-game over the 6-week campaign was 4x the circumference of the earth
Role: Creative
Agency: Paper Moose
Creative Director: Jeremy Willmott
Illustrator: Pawel Zawislak
Executive Creative Director: Nick Hunter