Ausfilm
‘The Australian Job’ direct campaign
How do you spruik to benefits of completing post-production in Australia, remotely, to global film and TV execs? Make a film trailer that transforms filmmaking accounting into a thrilling caper. And a calculator. And a souvenir film poster that listed all the post-production houses in Australia. It was originally a DM brief. Check out the landing page.
45.1% open rate (33.25% benchmark)
10.5% clickthru (9% benchmark)
1,209 unique visitors — 24% of recipients
3:22 dwell time
2022 MadStars — Finalist, Film (Entertainment & Leisure)
2022 MadStars — Finalist, Direct (Campaign for Government)
2022 MadStars — Finalist, Direct (Use of Digital in a Marketing Campaign)
2022 Hollywood Music in Media Awards — Winner, Song/Score for Commercial Advertisement
2021 Best Ads — Top 6 22/12/21
Role: Creative
Agency: Paper Moose
Art Director: Katie McIntyre
Director: Steve Anthopolous
Creative Director: Jeremy Willmott
Executive Creative Director: Nick Hunter
