eBay Ads
Global rebrand
What was a rebrand for eBay Ads USA became a global rebrand and launch during the initial throes of Covid-19. I worked to reposition the brand and give it new purpose as well as a new, snappier name. Working with the team at With You, I packaged it all up to create an engaging brand book and tone of voice guide that doubled as a welcome activity booklet for a global, virtual internal launch in addition to contributing to brand guidelines, explainer animation and website copy.
Role: Brand writer
Agency: With.You Studio
Design Director: Ingrid Kool-Clarke
Designer: Jenny Tran
Project Manager: Jess Hardy
Animator: Max Wanniaratchy
