Mitsubishi Electric
'Elevate your comfort’ TVC
A hard earned pitch needs a good cold ad, and the best cold ad is this one for Mitsubishi Electric’s air conditioning range. Despite being one of the most premium offerings on the market, Mitsubishi Electric struggled to elevate itself above the rest, including a competitor with an almost identical name (which I will not name here). So we did a little light lifting to help Mitsubishi Electric get comfortable at the top.
We also developed a new brand platform, A Life More Electric, to further separate itself from its key namesake competitor.
Role: Creative
Agency: Paper Moose
Creative Director/Art Director: Jeremy Willmott
Design Director: Georgia Shillington
Executive Creative Director: Nick Hunter
Director: Kids of Bill
